When was the last time you heard someone tell you a good story? Think about your colleagues, friends and family – are there any great storytellers in the group?

In business, stories are critical because they persuade, help us understand how things work or why things matter. Many business leaders are accomplished storytellers. I often coach executives on storytelling techniques and just hosted a webinar for 50+ engineers on how tell a story. Of course the perfect form of storytelling is a … joke.